Heineken intră și în Formula 1

Incepand cu Marele Premiu al Italiei – Gran Premio Heineken D’Italia (04 septembrie 2016, Monza) – , Heineken va intra oficial si in Formula 1.

Parteneriatul din Heineken BV si Formula One Management include spoturi TV, activari in social media, evenimente dedicate fanilor si, dupa cum probabil ati ghicit, clasicul circuit branding :

From the 2017 F1® season onwards, Heineken® will be the F1® Event Title Partner of three Formula 1® Grands Prix (GP). It will also have a significant presence at several additional F1® Events chosen by Heineken® and Formula One Management. Heineken® will be the exclusive Global Beer Partner of Formula 1® and will also have substantial pouring, activation and access rights across the majority of F1® Events in the FIA Formula One World Championship™. Heineken® will not be visible on any F1® cars.

David Coulthard si Sir Jackie Stewart vor fi ambasadorii brandului in Marele Circ.

In alta ordine de idei, Heineken mai are un parteneriat cu UEFA :

  • Heineken pentru UEFA Champions League (2017/2018);
  • Amstel pentru UEFA Europa League (2017/2018);
  • Heineken pentru UEFA Supercup (2016/2017).






Leave a Reply

Your email address will not be published. Required fields are marked *