Sau cum au sincronizat cei de la McDonald’s Canada, prin intermediul Cossette Vancouver (n.a. – agenție de digital), răsăritul soarelui cu răsăritul unui Egg McMuffin (n.a. – sandwich) pe un panou publicitar. Povestea mai jos :
The campaign, which ran last fall for four weeks, used quick-changing frames to animate the McMuffin, reminding commuters on Vancouver’s highways of breakfast at McDonald’s. The idea, by Cossette, was the winning entry in Astral Media’s 2014 Carte Blanche competition, which won McDonald’s $50,000 of free media space to run on Astral Media’s digital billboards.