Da, Instagram are mai mulți utilizatori decât Twitter – 300 de milioane vs. 284 de milioane. Kevin Systrom, CEO-ul Instagram, a anunțat opțiunea de „verified accounts” :
Today, we’re excited to announce verified badges for celebrities, athletes and brands, making it easier for you to connect with the authentic accounts you’re looking for. These badges will start rolling out over the coming days.
Finally, as more people join, keeping Instagram authentic is critical—it’s a place where real people share real moments. We’re committed to doing everything possible to keep Instagram free from the fake and spammy accounts that plague much of the web, and that’s why we’re finishing up some important work that began earlier this year.