Facebook introduce opțiunea „Donate Now” pentru ONG-uri


Mai exact butonul de „Donate Now”. Conform comunicatului de presă, opțiunea a fost lansată azi pentru paginile de Facebook ale ONG-urilor United Nations World Food Programme, The Red Cross, UNICEF (US), American Cancer Society sau LIVESTRONG Foundation. Putem dona atât sume fixe (10, 25, 100 sau 250 de dolari), cât și altă sumă (2, 3, 4 sau 4 dolari).

Iată ce spun cei de la Facebook :

In times of disaster or crisis, people turn to Facebook to check on loved ones, get updates, and to learn how they can help. In November 2013, in the wake of Typhoon Haiyan, we partnered with the International Federation of Red Cross to let people donate directly to the Red Cross’s relief efforts in the Philippines. After seeing the generosity of people around the world toward this effort, we’ve been inspired to help everyone donate, at any time, to the organizations they care about most.
Donate also gives nonprofits an easier way to reach out and ask for help, both to support their everyday mission and in the wake of major disasters. And, with a community of over one billion people on Facebook, every local cause can become a global one — and every global cause can become a personal movement.

Și lista completă a ONG-urilor care beneficiază de această opțiune : Oxfam America, DonorsChoose.org, Livestrong Foundation, Leukemia & Lymphoma Society, Water.org, The Nature Conservancy, Malaria No More, Girls Inc., World Wildlife Fund, Boys & Girls Clubs of America, American Society for the Prevention of Cruelty to Animals, Rainn, St. Jude Children’s Research Hospital, American Cancer Society, Blue Star Families, UNICEF, Kiva și United Nations World Food Programme.


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